The Story

Built From Two Passions.
Fitness & Film.

Iceburg Media isn't just a content company. It's the result of two things I've dedicated my life to — and they finally came together.

Brenten Brandenburg
Brenten Brandenburg
Founder & Creative Director
Florence, Alabama
Who I Am

I picked up a camera in high school.
I started training at 12 years old.

I've wanted to do this since middle school. The camera, the creative work, building something. But fitness wasn't always easy for me — I lost 100 pounds in high school. That experience changed everything. It taught me what discipline looks like, what real transformation feels like, and how much a community can matter when you're trying to change your life.

In 2023 I started Iceburg Media to combine the two things I care most about. I'm not an agency that stumbled into fitness. I train every single day. I compete. I understand your clients because I am one.

That's the difference. When I walk into your gym with a camera, I'm not just a videographer — I know what it means to show up, put in the work, and build something worth being proud of.

"Fitness changed my life — and I know it can change others. I took my background in videography, photography, and marketing, combined it with my passion for the fitness world, and built Iceburg Media. This isn't just a business to me. Your results are my reputation."

Brenten Brandenburg
Brenten Brandenburg
Founder, Iceburg Media
Brenten Brandenburg on stage at the NPC Alabama Open, hitting a front double biceps pose
NPC Alabama Open · photo by Will Wittmann
On Stage

I finally did my first show.

This year I stepped on stage for the first time at the NPC Alabama Open. Months of prep behind it — the training, the diet, the posing practice, the early morning cardio — for a couple of minutes under the lights.

I'm not putting it here to brag. I'm putting it here because it's the same thing the people I work with live every day. When a gym owner tells me about a member who's been showing up at 5am for six months, I know exactly what that costs. That's the difference between someone who shoots fitness content and someone who's actually in it.

The Person Who Started It All

Corey Daugherty

Corey was my strength and conditioning coach, my football coach, and my wrestling coach. He didn't just teach me how to train — he taught me what it means to show up, push through, and build something worth being proud of. The work ethic I bring to every shoot, every edit, and every client comes from what he instilled in me. He's the reason I fell in love with fitness, and without that, none of this exists.

Corey Daugherty
How We Work

What Sets Us Apart

I Live This

I train every day. I compete. I understand fitness culture from the inside — and that shows in the content I create for your brand.

Camera Since High School

This isn't a career pivot. I've been behind a lens my entire life. The craft, the storytelling, the eye for what looks right — that's years of work.

You Deal With Me Directly

No account managers, no hand-offs. When you work with Iceburg Media, you work with the person who actually shows up and shoots your content.

Results Over Vanity

Pretty content that doesn't convert is just noise. Everything we build is designed to grow your audience, your revenue, and your brand.